![]() ![]() Let’s dive in: iPad Pro and iPhone SE Device Previews Unless you’re working with an established email marketing design team, save the JavaScript for other web projects you may want to keep your emails on the simpler side.We’re excited to launch Mail Designer Pro 2.6 – it’s got some great new features and a lot of improvements we hope you’re going to love. Then, choose web-safe fonts - such as Arial, Tahoma, Helvetica, and Times New Roman - that typically render correctly across the web and devices from different brands. Free tools like Are My Colours Accessible? help you ensure your content is visible to all people, not just those with 20/20 vision and the ability to distinguish between more colors.įrom basic HTML to more complex templates, choose complementary, yet contrasting text and background colors. For example, use a dark color for your text against a white background for the body of an email, and white text on a darker color for a CTA button. However, a simple, clean template is essential for readability. You can incorporate (and should use, for recognition) your brand colors in your emails. Make sure to test drive different versions of your email template before you send your first message. People must be able to easily read your copy. The bottom line: Be intentional and time-sensitive with your messaging. Email platforms with AI use “machine learning and 90 days of email engagement data to determine the best time within the next 24 hours to send a message to each contact.” It’s a win-win situation: Your recipients receive the email at the best time for them to open it, and your email open rate improves. Perhaps the best way to figure out the best time to send emails is with AI. ![]() A/B testing email send times is common and helpful in determining when you’ll get the most opens and click-throughs. Like all other aspects of marketing, however, do the research and test the timing with your particular audience. As for days, the middle of the week is generally regarded as the best for email marketing. You also want to avoid sending multiple or similar email messages for no reason or too often.Įarly morning and evening times tend to test well. People don’t even need a screen to interact with emails - smart devices can be commanded to go through an inbox, read emails to the recipient, and interact as instructed.Īrmed with this information, you want to make sure you schedule your emails to reach people at the most convenient time for them. Many people own wearables, such as smartwatches, which alert them to new emails. Many Americans sleep with their cellphones close to them. these copy insights to craft subject lines that drive stronger email engagement.” Einstein Copy Insights, for example, “analyzes the text from your email subject lines to uncover language insights. Artificial intelligence (AI) can help you here. Depending how your users commonly access your email - desktop versus smartphone, which email service they use, and other factors - vary and test your subject line lengths, too. You can mix up emotions (such as urgency or curiosity), word choices, and personalization to see what works best with your email subscribers. Just don’t overdo it or it can look spammy.Ī/B test different subject lines and combinations. ![]() Also consider using emojis if they fit your style they can be attention-grabbing and add some fun or creativity to your subject lines. Potential subject line strategies include using numbers and statistics, creating some mystery (so readers need to open the message to find out an answer or more details about a promotion), and creating a sense of urgency. “The most effective subject lines reflect the content in the email and encourage engagement.” You want to entice the reader to open your message. Your subject line copy is important just like your body copy is. A subject line that makes people want to open your message is necessary now more than ever. Every day, more than 1 billion emails land in inboxes around the world.
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